Asahi enters Argentine market

The Tokyo based Asahi Group Holdings has created a local company in Argentina which will promote the provision, production and distribution of its products in the country, reports Cronista.

Its Argentine based arm is called Cervezas Asahi Argentina SA and includes shareholders such as Asahi Premium Brands LTD and Asahi Europe LTD.

Asahi produces a number of soft and alcoholic drinks but is most famous for it Asahi Super Dry beer. It also produces wine, whisky and mixed shochu.

The Japanese company has been expanding globally around the world, which recently saw Fuller’s, the British company whose beers include London Pride, sell its entire drinks business to the Asahi Group for £250 million.

Its expansion in Europe also saw it acquire brands such as Peroni, Grolsch, Meantime and Pilsner Urquell.

The Argentine beer market is currently dominated by two companies: the Chilean Compañía de las Cervecerías Unidas and the Belgian Anheuser-Busch.

The former owns brands such as Schneider, Imperial, Isenbeck and Palermo. It also has the licence to sell Heineken, Amstel, Miller, Warsteiner and Grolsch.

The latter sells Quilmes, Brahma, Stella Artois and Budweiser.

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